Kick-Ass Audio Breaks

Seizing the moment in pop culture extends past your content breaks so being about the topics of the day permeates everything you do. Detroit has a huge Muslim population.  Mojo in the Morning, Channel 95.5, Detroit, excels at taking whatever is in the pop culture or news churn on any given day and owning it with their brand of innovation.  The team had several liners cut by Eric Harthen, a great voice actor.  Their audience knows it really isn’t Donald Trump voicing the lines – this is part of Mojo’s appeal – but they use Trump’s pronouncement to ban Muslims from entering the country to connect with and (important) entertain the audience with sweepers used to position the show as very contemporary and fun.

The parodies of Adele’s hit “Hello” seemed to be endless.  Turn left, right, move forward or backward, and people were having fun with this song.  Even Adele did, too.  When silliness abounds, Dave and Veronica, WQYK, Tampa are in as well.  Here’s a break done using other songs with the word “hello” on their show.  A break like this can be perceived as very cheesy if not presented properly.  That’s not the case here as everyone in the room is in on the joke.  Sometimes shows will miss having more fun with the shorter list of Hot Topics each day and grab a topic with less equity.  Listeners gravitate to what’s familiar when they wake up.  This is why it’s so critical to know the topics of the day (those with a very high level of familiarity) and come up with more things to do around them than wade into less-than topics which require the audience to use their brain to comprehend.