Kick-Ass Audio Breaks

You can tell people about something that happened or you can figure out how to bring them there through first-person storytelling.  Rob and Joss, Froggy 92.9, Santa Rosa, CA work very hard to find people who have in-person experiences with the big stories they’re talking about.  Here is a terrific example of them transporting their audience to last year’s Indy 500.  The listener shared observations and commentary on things she saw, which heightened the entertainment value of the conversation.  Using social media helps make doing this around any topic you’re talking about that much easier.

Unbridled, silly fun.  That’s what listeners want to have when they tune in.  If you add in something local and an innovative approach to a passion of a cast member, you probably have the recipe for a successful break which cannot be duplicated elsewhere on the dial.  Tammy, from John and Tammy, KSON, San Diego, admitted to the audience she is a huge Barry Manilow fan.  Barry was scheduled to do a concert in San Diego, so John got Tammy to do “Tammy Fanilow” where she had to sing along with sixty seconds of Barry Manilow hooks to give out a prize to a listener on the phone.  When you have a prize to give it, the true win comes in how much you entertain those not wishing to win it (that’s 99% of your audience).  All the way around, this is a well designed break earning necessary images that remind listeners why they like this show and its cast.