Radio Show Content | Audio Breaks

WZLX The Number One PD in the Country

August 16, 2015

wzlx_karlsonmckenzie_500x350 How do you celebrate when a co-worker receives an accolade? Normally highlighting the successes of the program director of your radio station could be a very inside conversation. Not for Karlson and McKenzie, WZLX, Boston. When the PD (who they have a good relationship with) is named the number one program director in America, the show whips out their cell to record the conversation to bring us to the moment to have their fun. Then allow things to escalate when the PD calls the studio to defend himself with the grief they’re giving him on the show. All around, this was a relatable conversation and, because he gave the show the business back, the audience is laughing along.

The J Show Sexy Spanish Talk

August 9, 2015

The more unique your features, the greater chance you have of standing out in the cluttered marketplace that is morning radio. With a nod for our desire for a higher level of Latino listeners, we developed a benchmark at The J Show, B96, Chicago called Sexy Spanish Talk. We invited female listeners who hadn’t had a date in a while to call the show. Our executive producer, Gabriel Ramirez, seduced them in Spanish. Only, it wasn’t always a seduction as we changed up what he said to the caller to create humor. Hispanic listeners were laughing during the “seduction” while all others waited for the translation to get the joke. This show’s plot is “multiculturalism”. Strategic features like this score even bigger points with the audience.

WQYK Back and Forth

August 2, 2015

wqyk_daveveronica_500x350 Games are fun to play, especially if they have a vicarious component and listeners in cars (those who really matter) can play along. Dave and Veronica, WQYK, Tampa, play a game many shows have used called Back and Forth. A few things to note in their execution of this game: the topic is stuff you can eat at the fair, which was happening in their market at the time so it’s especially relevant. The other important item to note is the jingle to start the game. It’s very silly, setting the stage to have fun. Production values in on-air games heighten their entertainment quotient. Short, quirky stagers, a music bed, and a right/wrong sound effect (if applicable) also help engage those in cars participating.

KS95 Shannon Cleans Phone on Her Boobs

July 19, 2015

Ryan & Shannon What could be more fun than poking fun at your co-host? Ryan and Shannon, KS95, Minneapolis, have this very playful brother/sister relationship on-the-air and the audience eats up that vibe. Ryan has caught Shannon cleaning the screen of her phone in a very odd way. Instead of just confronting her about it on the show, listen to the very creative thing he did and the way he involved listeners in the rollout of the break. This was very silly and intriguing to those just listening and maximized Shannon’s reaction and the audience’s interest in seeing what she was doing.

MOJO Six on Sex

July 12, 2015

Mojo in the Morning Conflict creates compelling conversation and entertainment. Not necessarily conflict in the form of arguing. But conflict in a disparity of points-of-view. Add in sex as a central topic and an innovative way to do it and you have the makings of a unique, highly memorable and fun feature. Mojo in the Morning, Channel 955, Detroit, do this so well they own the market. “Six on Sex” takes a father and daughter (conflict) with dad asking his kid increasingly uncomfortable questions about her sex life on-the-air. This feature is one of the many reasons so many morning shows in radio admire them.

Kick-Ass Audio Breaks

WZLX The Number One PD in the Country

The J Show Sexy Spanish Talk

WQYK Back and Forth

KS95 Shannon Cleans Phone on Her Boobs

MOJO Six on Sex

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