Radio Show Content | Audio Breaks

KHTH The Censored Song

March 8, 2015

For a break to stand out, it must not only have a relatability factor, it must also, on some level, be creative and innovative. Stacey K & Jonah, Hot 101.7, Santa Rosa, CA put together a feature called “The Censored Song”. They put a beep inside a song hook and it instantly made the lyric dirty, eliciting laughter from the audience. While Santa Rosa isn’t a PPM market, one item learned is that music-based features are loved by the audience. This is totally silly, fits both the station and morning show brand images, and is very memorable for those listening. It’s the kind of idea many fans will hear and talk about with their friends later in the day serving the dual role entertaining those tuning in while causing talk for the show.

WQYK Whatcha Eating at the Strawberry Festival?

March 1, 2015

wqyk_daveveronica_500x350 Few shows prove how easy it is to bring listeners to their weekend experiences than Dave and Veronica, WQYK, Tampa. One of the iconic events in the market is the yearly Strawberry Festival, attended by thousands. What this team does so effortlessly is talk to people where they visit. As a show, you have a few options once you experience something in the market. Talk about it or talk to people there and use that audio to help your break. Having that audio helps improve the break’s entertainment value for listeners. In this break, they have fun asking attendees what they’re eating. So easy to do. It makes for a better listener experience.

AMP 103.3 Therapy with Judah (Snow Cheer Up)

February 22, 2015

amp1033_tjshow_500x350 No doubt Boston has been hit hard with winter weather. If you lived there, you’d know most people are over it. Frustrated with non-stop snow, cold temperatures, and rides to work that last twice as long because of the roads is a common vibe. Tapping into the emotional vein of a market is critical to being local. The TJ Show, AMP 103.3, Boston, does a weekly feature called “Therapy with Judah”. Judah is TJ’s nephew and comes on weekly to share his wisdom. In last week’s edition of the feature, Judah was charged with giving the market a pep talk about the snow and winter conditions.

HOT 97 How Much Gay is In You?

February 15, 2015

hot97_ebrointhemorning_500x350 Combine a provocative conversation around sex with terrific team chemistry and add in a pinch of vulnerability for character development and you have a very memorable, very real break. Peter Rosenberg, part of Ebro in the Morning, HOT 97, New York, believes that every single person has a certain percentage of gay in them. He throws out this theory and then kicks back as the chemistry of the team takes over. Listen as Laura Styles comments on herself, as well as listeners sharing their perspective of Peter’s thesis. This is silly and fun and a couple of great radio breaks.

KSON Isis Threatens Airplane

February 8, 2015

kson_johntammy_500x350 When faced with telling a news story, all shows have options. The first (and easiest) is to just recount the story as you’ve read it, sprinkle in some commentary, and then move along. This is one-dimensional, somewhat boring to listen to, and (if I might be so bold) lazy. Another option is to tell the story and then open the phones for some reason. The third, and probably most powerful thing to do, is find someone in the story and get them to tell it, with you being inquisitive, asking all the right questions, and reacting naturally to what you hear from their first-person account. Isis has been threatening airplanes. John and Tammy, KSON, San Diego found someone on one of them and the gal’s recounting of her experience is absolutely emotional and riveting. Grab your audience and don’t let go and they’ll come back. Here are the interview segments proving that.

Kick-Ass Audio Breaks

KHTH The Censored Song

WQYK Whatcha Eating at the Strawberry Festival?

AMP 103.3 Therapy with Judah (Snow Cheer Up)

HOT 97 How Much Gay is In You?

KSON Isis Threatens Airplane

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