Why Sign Up For Planet Reynolds?
Anyone who works with me will quickly learn that I’m not usually a fan of “lists” for on-air bits (no lists of birthdays, please).
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But here, I’m breaking my own rule, as I give you the top 10 reasons to subscribe to Planet Reynolds, my monthly newsletter. Cue the David Letterman music . . .
10 It’s FREE.
9 This newsletter will help change your approach to developing compelling content—for the better.
8 You’ll start thinking more creatively AND strategically—automatically. Yes, even in your sleep!
7 You’ll gain a new and deeper appreciation for your listeners’ needs—and how your team can meet them.
6 You’ll start to live and breathe my mantra: be FAIR to be GREAT. (FAIR stands for Funny, Authentic, Innovative, Relatable. Read more about it here.)
5 You’ll find new ways to talk strategy with your talent—ways that will make sense to them.
4 It’s also GREEN. (No trees will be harmed in the making of this newsletter.)
3 Regular practice of my strategic approach will help turn listeners into your BIGGEST fans (and not the scary kind, although some will still send you listener food).
2 Rumor has it that regular reading of this newsletter could result in a slimmer build and better sleep!
1 You’re guaranteed to laugh, learn, and laugh some more.
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In many of the focus groups I conduct or see, a show’s trivia feature usually scores well. Ever wonder why? If uniquely presented, they are vicarious. All game shows on TV are trivia-based yet every one is different – Who Wants to be a Millionaire and The Weakest Link are both trivia games done differently. […]
Be Bold or Get Cold
The BLUF (bottom line up front): Radio doesn’t have a listening problem. It has a top-of-mind-awareness problem. For whatever reasons (and there are many – looking at you corporate lawyers, over-worked brand managers who might be scared to take a chance, and morning talent who enjoy their comfort zones) much of what we do is […]
Steve’s Pet Peeves Volume Two
What’s it like to listen to 7-8 hours of morning radio each day? Well, you’ll need to sit with me each morning to find out. Each show gets one hour of listening so I can get a sense of what they’re up to. The goal for any show and any talent is to conquer content […]