Why Sign Up For Planet Reynolds?
Anyone who works with me will quickly learn that I’m not usually a fan of “lists” for on-air bits (no lists of birthdays, please).
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But here, I’m breaking my own rule, as I give you the top 10 reasons to subscribe to Planet Reynolds, my monthly newsletter. Cue the David Letterman music . . .
10 It’s FREE.
9 This newsletter will help change your approach to developing compelling content—for the better.
8 You’ll start thinking more creatively AND strategically—automatically. Yes, even in your sleep!
7 You’ll gain a new and deeper appreciation for your listeners’ needs—and how your team can meet them.
6 You’ll start to live and breathe my mantra: be FAIR to be GREAT. (FAIR stands for Funny, Authentic, Innovative, Relatable. Read more about it here.)
5 You’ll find new ways to talk strategy with your talent—ways that will make sense to them.
4 It’s also GREEN. (No trees will be harmed in the making of this newsletter.)
3 Regular practice of my strategic approach will help turn listeners into your BIGGEST fans (and not the scary kind, although some will still send you listener food).
2 Rumor has it that regular reading of this newsletter could result in a slimmer build and better sleep!
1 You’re guaranteed to laugh, learn, and laugh some more.
Great Shows Don’t Happen by Accident
/in Planet Reynolds /by Steve ReynoldsNo standout show or talent in radio got there by guessing at it. The Ryan Seacrests and Howard Sterns of our industry ascended to iconic status (iconic: great ratings, tons of revenue) because there was a strategic process in place to get there. Does your show have one? More importantly, do your talent have the […]
What Kind of Conversationalist Are You?
/in Planet Reynolds /by Steve ReynoldsJust before Thanksgiving I had surgery. A few weeks ago, I got together with some non-radio friends, and one asked how I was doing. Thirty seconds into my update, the other person interrupted and proceeded to tell me, over the course of several minutes, about his last three surgeries. The focus never came back to […]
Expectations Are the Thief of Joy
/in Planet Reynolds /by Steve ReynoldsI’m an Apple guy and just ordered their new MacBook Pro. It’s received stellar reviews and it’s time to update my laptop, so I placed my order. One thing Apple gets better than any other of the hundreds of brands I interact with is that they know they’re not in the technology or computer business. […]