Radio Show Content | Audio Breaks

AMP 103.3 Melanie and Thomas Get Engaged

September 6, 2015

amp1033_tjshow_500x350 Running narratives across a few quarters hours might work to extend listenership if the story arc is compelling and fast-moving. Loren from The TJ Show, AMP 103.3, Boston was out having a bite to eat and saw a proposal on a marquee across the street from Thomas asking if his girlfriend, Melanie, would marry him. She was so intrigued that the show set out to find them to get the backstory and, more importantly, to see if Melanie said yes. This is the power of radio – Melanie called into the show to tell them what happened. Hear the enthusiasm, fun, and evolving storyline based on a real life event. This is very memorable radio.

Power 106 Cruz Messes Up

August 30, 2015

power106_cruz_500x350 One of the great connection attributes a show can communicate is that they’re regular, flawed people. Our audio producer, Edgar Preciado at The Cruz Show, Power 106, Los Angeles, gathered all the verbal miscues from our anchor Cruz. He edited them together to create this really fun series of clips poking fun at the mistakes made. Cruz, as well as the rest of the show, had no idea what to expect to preserve the most honest of reactions. The more you can make fun of yourself, celebrate your flaws, and be self-depracating, the more the audience will laugh and root for you. Here’s the audio to enjoy.

KSON John Flint: Water Cop

August 23, 2015

kson_johntammy_500x350 Great breaks are centered around the most relevant topic choices of the day and done in a way to create and showcase the sense of humor of the hosts. California is suffering through water restrictions with its droughts and fires. Enter then, John Flint: Water Cop! John and Tammy, KSON, San Diego, seizing on the topic and John’s desire to become law enforcement, became a water cop in his neighborhood, noting those who are violating the restrictions. What makes this break terrific include these items: the topic is local, John and the team are storytelling, they have a production value (including a quirky jingle) to signal silliness to the audience, and they have on someone from law enforcement to help them have their fun.

WZLX The Number One PD in the Country

August 16, 2015

wzlx_karlsonmckenzie_500x350 How do you celebrate when a co-worker receives an accolade? Normally highlighting the successes of the program director of your radio station could be a very inside conversation. Not for Karlson and McKenzie, WZLX, Boston. When the PD (who they have a good relationship with) is named the number one program director in America, the show whips out their cell to record the conversation to bring us to the moment to have their fun. Then allow things to escalate when the PD calls the studio to defend himself with the grief they’re giving him on the show. All around, this was a relatable conversation and, because he gave the show the business back, the audience is laughing along.

The J Show Sexy Spanish Talk

August 9, 2015

The more unique your features, the greater chance you have of standing out in the cluttered marketplace that is morning radio. With a nod for our desire for a higher level of Latino listeners, we developed a benchmark at The J Show, B96, Chicago called Sexy Spanish Talk. We invited female listeners who hadn’t had a date in a while to call the show. Our executive producer, Gabriel Ramirez, seduced them in Spanish. Only, it wasn’t always a seduction as we changed up what he said to the caller to create humor. Hispanic listeners were laughing during the “seduction” while all others waited for the translation to get the joke. This show’s plot is “multiculturalism”. Strategic features like this score even bigger points with the audience.

Kick-Ass Audio Breaks

AMP 103.3 Melanie and Thomas Get Engaged

Power 106 Cruz Messes Up

KSON John Flint: Water Cop

WZLX The Number One PD in the Country

The J Show Sexy Spanish Talk

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