Archive for category: Audio

Moug and Karla, B96, Chicago with Truth or Treat

A treatment of a topic rarely taken advantage of is street audio.  Getting outside voices on your show brings some color into the break. Much like when Jay Leno did Jaywalking or David Letterman interacted with people on the streets of New York.  Kudos to Moug and Karla, B96, Chicago for Truth or Treat.  Knowing you have to go to the crowds, they showed up to talk with Chicago Bears tailgaters.  Those folks are slightly loose and all in good moods.  So using them will bring that vibe to the show.  In this feature, they wrote tons of personal questions.  The tailgater had to choose one and answer it.  Note how they had the tailgater read the question.  That brought a fun dimension to the feature as we could hear their voice emotionally react to the personal thing they had to answer.

Mark and NeanderPaul, KSLX, Phoenix with Nun Sightings

Shows I work with keep weekend journals.  It’s a common (and very smart) exercise to identify real life content that helps you tell stories about yourself that positions you as being just like the audience.  Everything is fair game in these journals.  We never know what you’ll experience that could become great on-air content.  Enter Mark and NeanderPaul, KSLX, Phoenix.  When they were on, these guys did some of the best journals because they are quite observant.  Mark was out with his wife one weekend and saw a nun.  He commented in his journal that you rarely see this any longer.  So we created a new feature for the show called Nun Sightings.  We asked the audience to call the show when they saw a nun.  They had to note the time and place and, our running joke was that it really didn’t happen unless you send  a picture.  Which we used, of course, on social media to get more Nun Sightings!  You’ll enjoy the production value, which makes it even more entertaining.

Kyle, Bryan, and Sarah, WRAL-FM, Raleigh with Lady Boss

Any time you elevate and celebrate your listeners is good for your show.  Most listeners don’t think anyone is rooting for them.  That’s where you can step in.  There are several versions of features that celebrate the women in your audience.  I like Lady Boss, as done by Kyle, Bryan, and Sarah, WRAL-FM in Raleigh, because you’re forming an exclusive club.  Your interest in them and hearing their story allows your show to connect with other listeners.  Building a community of lady bosses in your audience is supportive of your female listeners and gives you opportunities down the road to create promotions around this group.

The Rickey Smiley Morning Show (syndicated) with the Cat in the House

Some of the funniest morning show meetings I’ve sat in were with The Rickey Smiley Morning Show (syndicated) by Urban One.  Rickey is crazy in a very good way and exceptionally funny.  We often talk about how listeners require engagement very, very quickly.  They have little time for set-ups and process.  The quicker we escalate the drama and keep that at a fever pitch, the greater chance we’ll have of holding on to the listeners’ attention.  Doing this in small, incremental doses sets us up to not just earn positive images, but not let fans become complacent with the break, get bored, and fatigue leaving us for the next hit of dopamine.  Here’s one of Rickey’s Prank Calls.  Listen to how quickly this escalates and stays there.

Zog and Ivy Unleashed, Power 96, Miami with Neighborhood Confidential

Neighbors like to tell on neighbors.  Honestly, what do you think of those people who live in your neighborhood?  What do you know and what do you see about them you rarely tell anyone about?  Who’s cheating on whom?  Who quietly doesn’t like others?  Who has the parties you’re not invited to?  We were looking for a relationships-based weekly benchmark for Zog and Ivy Unleashed, Power 96, Miami.  And organically we hit on this one.  Ivy was telling us about her neighbors and we wanted all the tea.  She had so many great stories that we developed a new feature called Neighborhood Confidential, where we let listeners anonymously tell us juicy stories about those who live nearby.

 

The Cruz Show, Power 106, Los Angeles with Six on Sex

Tension is what creates the lean in moment.  No tension or drama in what you’re doing deprives those listening of the electric moments that make content memorable.  Here is throwback audio from The Cruz Show, Power 106, Los Angeles.  Two topics that tend to work all the time are relationships and sex (this audio is super-edgy, but fits the brand).  We added a feature to the show called Six on Sex, which plays to both topics.  One listener had to answer six very probing questions about their sex life in front of their mother.  The questions got increasingly more personal and revealing, making both the mother and daughter profiled in the feature more and more uncomfortable.  As things escalate, note your own discomfort as the tension ramps up.  This might not be a bit that works for your brand, but it’s the kind of thing where Cruz show fans left not just remembering it, but talking about it because of all the tension.  The Cruz Show is now on Real 92.3 in the market.

 

John and Tammy, KSON, San Diego with the Eric Church Interview

Your first job when doing and interview, especially with an A-lister, is to connect with them.  That opens the portal to talk with them about near anything because they know you did your homework and trust builds.  Enter John and Tammy, KSON, San Diego with an interview they did with country music star Eric Church.  This happened while college basketball season was upon them.  Eric came on because he had a new album to promote.  There’s no “where did you get your inspiration for this album” questions.  These guys know better.  John poking at Eric about his alma mater (UNC) and how a local San Diego team was doing softened Eric to talk with him about drinking and what he was going to do for his wife for the upcoming Valentine’s Day.  It’s a good game plan because it’s what makes listeners interested.

 

 

Karson and Kennedy, MIX 104.1, Boston with Barrett is Punished Over His PS5

The audience wants to get to know you.  Your fans will care about the show when they care about you.  Think of any TV show that mattered to you.  When it went off-the-air, you were sad because the characters meant something to you.  That’s part of connection.  So, share those parts of your life that have drama and humanize you.  Karson and Kennedy, MIX 104.1, Boston are masters at this.  Karson’s son got a PS5.  The show made a bet on how long it’d be before Barrett did something where the punishment was them taking his PS5 away.  The brilliance of this is hearing Barrett’s voice, as well as his parents, for not brushing his teeth.  Human, real, drama-filled, along with the perspective of the cast.  Here, I’m learning about everyone (character development), see myself in this story (especially if I have a kid), and care about them through relatability and laughter.

 

Logan and Sadie, WINK-FM, Ft. Myers, FL with the Barry Manilow Interview

Interviews are often not prepped – even with the A-listers.  When offered an interview, there are always two agendas:  the person being interviewed wants to sell something (tickets, web hits, downloads, etc.).  Our agenda is to always entertain and engage the audience.  Which is why, when given the interview, that you not just work based on the press release.  True, you must satisfy the interviewee’s goals.  But that comes after you engage your audience with insights and storytelling from your curiosity based on what you learned about them in prep.  Enter Logan and Sadie, WINK-FM, Ft. Myers, FL with their Barry Manilow interview.  No one would turn down talking to Barry, right?  But, he’s coming on sell concert tickets.  Here are two segments they recently aired.  Note how they bring Barry into a community service project they were doing about pets (knowing he’s a big dog guy) and the other, very mainstream things they did to make Barry even more interesting.  Also note the production value they brought to the conversation to.  All of this broadened the conversation’s appeal, as they helped Barry get his concert sold out.

Garret and Katie, WOKQ, Portsmouth, NH with Lights, Camera, Langley

The topic you choose makes you relatable (“they talk about things I am interested in”), but it’s the treatment of those topics (what you do with them) that makes you memorable.  Radio is a series of experiences for the audience.  Moment-by-moment, if it’s relatable and entertaining, the audience will tend to stick around or return.  Want extra TSL?  Focus not just on the topic, but what you do with it to hold the audience’s attention for those few minutes.  Garret and Katie, WOKQ, Portsmouth, NH had Ella Langley tickets to give out.  They know that only 2% of the audience will try to win them.  So they knew they needed to focus on entertaining those not trying to win them (the other 98%).  Part of Katie’s character is that she is an actress.  So, to build her character around that attribute and entertain those not looking to win the tickets, they did Lights, Camera, Langley.  Create humor with your treatments and the audience who controls a lot of TSL will stick around or return because you have those images.

Some of the Great Radio Stations I’ve Helped...