Kick-Ass Audio Breaks

Effective games do two things:  they’re fun to hear and they have a play-along factor.  Enter 8 Bit Hits, played by Karson and Kennedy, MIX 104.1, Boston, when promotions gives them prizes.  They have a website that will convert any song into an 8 bit hit.  Meaning the song becomes cheesy, sounding like it belongs in a 1980s computer game.  One of the things that’s helped this show rise to #1 women in the market is they’ve increased their arsenal of things done on the show that are entertaining to hear when people are in cars.  8 Bit Hits is one of their many ideas that helps them win images with those who truly matter to their success, people driving to work who tune in to have a good time.  Here’s their Christmas version of this fun game.

So many of you are off doing a community service project with the holidays here.  Good on you!  There are a few different levels of projects like these.  One is the actual raising of the item or money you’re asking listeners to donate.  This is important, although it impacts a very small percentage of your audience.  What moves them to give is first-person accounts of the cause you’re working on.  Which is why it’s so important to talk with those affected by the cause, who most benefit from what you’re doing.  Facts tell, stories sell.  Those folks have stories and they can help you accomplish two important goals:  move more listeners to give and show your humanity to those who don’t.  Logan and Sadie, WINK-FM, Ft. Myers, FL are doing their annual Santa Paws where they ask listeners to donate a dog toy that will be given to animals at a local shelter.  Here they are talking with the gal who runs the animal shelter, helping them do both items noted above.