Kick-Ass Audio Breaks

One of the primary objectives in the stories a morning show shares with its listeners is to communicate that those in the cast are just like the audience.  Listeners must see themselves in the things that are shared by the on-air team.  Doing so, especially in a fun way, communicates honesty, authenticity, and relatability.  These are three very important images in developing a bond with those tuning in.  When you meet people who say they feel like they know you, you’ve connected very powerfully with them.  Here’s a story told by Ryno and Tracy, KYGO, Denver, about the office holiday party and the way in which Tracy left the party, all designed to force those images while entertaining the audience in the process.

Once around the holidays, it’s an unspoken truth that people at work show up just to show up.  They just don’t care about work.  John and Tammy, KSON, San Diego tested this theory last week, believing that many of the sales people at the station had really stopped working the previous week.  In this fun break, they talked to sales folks to gauge their interest for work, disguised their voices, then brought their very fun sales manager in to hear the audio.  Great, memorable radio is about connecting with the audience and entertaining them with something your competitors didn’t think to do.  This audio is a terrific example of that.