Kick-Ass Audio Breaks

There seems to be a Gen-Con convention in every city every week now.  My good friend, Dom Theodore, always preached to find the odd balls and get them on the show because that was great entertainment for the masses.  Dom is right.  Gen-Con was just in Indy.  Kyle and Rachel, Radio Now, Indianapolis had two paths to potentially follow to get this odd ball fun on their show.  They could chat about it based on what they read in the paper, saw on TV, and what their friends said.  Or they could go there, immerse themselves in the event to feel it, while talking with attendees.  The latter approach takes more time, but results in way better authentic content.  Here are two breaks of Kyle talking to those who went to Gen-Con and his having fun with them.  This is terrific, real life, genuinely fun radio.

This break is instructive about hooks and adding elements to make them glow in 3-D.  John and Tammy, KSON, San Diego got into an expected conversation about taxes back in April.  John admitted to the audience that his partner did his taxes and that a problem had developed – he owed back taxes.  Listen for these things:  John’s great hook up front to set the table so the listeners want to hear the details of the story.  Then there’s an admission from Tammy about the guilt she feels that John owes the taxes, so John has on a pastor who’ll absolve Tammy of her guilt.  Without the pastor, it’s just a two-dimensional story.  With the hook and pastor, the break has a better chance to sparkle, and adds another element to help create an entertaining break.