Kick-Ass Audio Breaks

A couple of weeks ago when we were upon Father’s Day, Rob and Joss, Froggy 92.9, Santa Rosa, CA openly wondered why Father’s Day wasn’t as respected as Mother’s Day.  Musing on-air that Father’s Day rates as low as Arbor Day or Columbus Day, they sought to elevate Father’s Day to a higher status.  Below are the breaks they did across the week in a narrative story arc which started with them asking other fathers if they agree and culminating with the mayor coming into the studio to read a proclamation moving Father’s Day to a higher importance as a holiday.  We’re always looking to do different things with the topics of the day.  While other shows were talking about gifts and the standard things around this topic that week, we were doing something unique with it.

Celebrities only come on radio shows when they have something to promote.  The challenge in interviews is to turn that around so it’s not perceived as nothing more than a commercial to the audience.  In interviews, listeners want to be brought inside, to be told what they don’t know, and to hear the interviewee tell stories.  Jody Dean, Rebekah Black, and David Ranken, KLUV, Dallas are excellent interviewers.  Listen to this fun conversation they have with Neil, what they get from him in stories and behind-the-scene stuff, and the fun they create enroute to selling his TV show to their audience.