Kick-Ass Audio Breaks

Great radio is story-based.  Listeners love to hear stories.  Most TV shows are grounded in telling an ongoing narrative.  Hit records are stories.  They are so important and valuable as content.  Michelle, from Sean and Michelle, Lite Rock B103, Rockford, IL was recently at a sandwich shop.  A rather regular occurrence for many of us.  Here she tells the story of the guy in front of her, who kept ordering his food while also on the phone.  Stories are great because they have details and twists and turns which make listeners lean in to hear how the story ends. Michelle accomplishes all of this in the telling of the story.

There might be no better character development for radio talent then when they’re talking to relatives on the show.  This is when they become regular people.  The father of John from John and Tammy, KSON, San Diego, was celebrating a birthday.  Listen to the birthday call to his dad below – how John becomes that disappointing son while retaining his self-deprecating sense of humor.  In these breaks, listeners see themselves and walk away with the, “he’s just like me” image.  That’s a very powerful element in developing a relationship with a listener so they return to the program.