Kick-Ass Audio Breaks

They say interviews in PPM don’t work, which is nonsense.  Bad interviews don’t work but entertaining ones do.  Dave and Veronica, WQYK, Tampa understand that when they do an interview, the person they’re talking to has an agenda – to sell something.  Their agenda is to entertain the audience, which is what they do in this interview with Dave Heywood from Lady Antebellum.

One of the smartest things a show can do is make stars of their family members.  It’s rare that we get a new Pope.  More rare when an anchor calls his mom to see how it’s playing at her local church.  In this clip from John and Tammy, KSON, San Diego, John checks in with his mother to find out the scuttlebutt at her place of worship.