Kick-Ass Audio Breaks

With tax season fast approaching, Kyle, Bryan, and Sarah, WRAL-FM, Raleigh decided to lean in on the lifestyle of one of its cast members.  We talk much about relatability and radio’s super power to connect with the audience.  One thing morning TV does not have is relatable cast members.  Connecting is what we do well in radio.  When forming a relationship with anyone in life (much less a listener), they must leave having connected with one of you – and the base for connection is having something common.  That’s perfect character development.  Bryan spends an amazing amount of money on Door Dash (and Uber Eats).  The team gave a financial expert access to Bryan’s banking info.  He then shared how much Bryan spent using these services in the last year.  The number will blow you away.  Now, Bryan sits with a sign behind him in the studio (as seen in social media posts) to show how many days he’s gone without using Door Dash!

What radio is missing many places is a sense of silliness and frivolity.  Mischievous shows tends to make their audiences giggle with laughter.  Looking at something through those lenses will bring out the goofiness in a show.  Marry it to an opposite, include a family member, and you have a great recipe for a strategic, memorable break.  As in the case heard here by Karen Carson with Johnny Minge, and Intern Anthony, WNEW-FM, New York.  Anthony’s father is a longshoreman at the piers of New York City.  This is a man’s man’s job.  It’s hard, grueling work.  How does his father react when Anthony changes his father’s ringtone to the iconic Weather Girls song “It’s Raining Men”?  Silly and mischievous.  Here’s the story of how it all unfolded and Anthony’s father’s reaction.  An instantly memorable break.