Kick-Ass Audio Breaks

Because caller fourteen is boring!  I’ll long be fascinated with shows that take caller X to give out anything.  Even more shocked when the winning caller is aired.  Because there’s no strategic, image-based win for everyone else not calling to win your prize.  I’ve sat in many a focus group where we play caller X audio and listeners sit there and shrug their shoulders because it’s not them winning.  We’re beefing up our giveaway games with Gregg, Freddy, and Danielle, MIX 104.1, Boston.  Why?  Because we want to give everything out in a way that is vicarious to engage listeners in cars playing along.  If we do, we win a style point with those people – and there are way more of them.  Here’s Triple True or False.  Three true/false trivia questions associated with the prize.  If caller fourteen gets them all right, they win.  If they get one wrong, the prize goes to caller fifteen.

Here’s a reminder from George, Mo, and Erik, The Morning Bullpen, KILT-FM, Houston that when artists come on, they want to sell something.  Last week, country singer Lee Brice needed to sell some concert tickets, which is one of the reasons he did the interview with them.  Knowing that very few in their audience would buy tickets, the mission in talking with Lee was to create some fun.  It’s wonderful that Lee’s last name (Brice) rhymes with “price” so they did Lee Brice Price is Right.  This treatment has been done many times by all of us in morning radio.  Why this works better is because they chose quirky items related to Lee of things for sale they found on the internet.  Lee had to guess the price of items associated with him, which upped the fun factor.