Kick-Ass Audio Breaks

There tends to be two kinds of talent:  those who have no filters and share everything in an effort to bond with their fans.  And those who have lines they’ll go to but not cross in the kind of relationship they want with the audience.  Which are you?  Logan and Sadie, WINK-FM, Ft. Myers, FL just tested that.  Part of Sadie’s character is that she recuses dogs.  She’s talked many times over the years about Rascal, one of her toughest rescues.  Rascal had many health issues and, in this last week, passed away.  How honest and vulnerable can you be with the audience when things are sad in your life?  Here’s Sadie sharing the news about Rascal with listeners.  Hear, too, to how supportive and understanding Logan is in this conversation.  Instead of trying to dominate it, he gave her space and slipped in when necessary.  These kinds of breaks are quite powerful to build that connection with the audience.

With Halloween a few short weeks away, this is one of my all-time favorite breaks.  Halloween is a kid’s holiday, right?  And it’s all about candy!  Which is why John and Tammy, KSON, San Diego grabbed a cute kid of a co-worker (Emma) and had her read the ingredients of popular Halloween candy.  They played the audio for a listener who had to guess which Halloween candy Emma was describing.  You can hear audio of the execution of this fun idea below.  If you do this idea, two keys to its success are finding the right kid.  Also, don’t let them pre-read the ingredients before you record them.  Hearing the kid stumble over the big words adds to its cuteness.  If you find the right kid, record a bunch so you can do it a few times leading up to October 31.