Radio Show Content | Audio Breaks

Thunder and PT, 102.9 The Wolf, Minneapolis Taylor Swift’s Valentine Line

June 25, 2023

Our audio this week highlights the best way to solicit for listeners when you want them to do something creative to win a prize. Last February, Thunder and PT, 102.9 The Wolf, Minneapolis had Taylor Swift tickets to give out. Her tour was in town and it happened to be Valentine’s month so they brought both topics together, which is brilliant. The idea was asking listeners to leave Taylor a love message on their Valentine Line – the purpose being to generate audio for the show (content) with the best winning the tickets. The smart move here was Thunder doing his Valentine so those wishing to enter would know what they were looking for. This break is fun for those not entering (a very important point) and instructive to those who will. Guess what they got over the next few weeks? Fun entries from listeners because they gave an example of what they wanted instead of just explaining it.

Karen Carson with Johnny Minge and Intern Anthony, WNEW-FM, New York City Hey It’s Father’s Day

June 18, 2023

Relevancy almost always is being topical. What are the big topics today and what are you doing with them to create fun and capture the imagination of your audience so they come back for more the next day? This weekend we celebrate Father’s Day and Karen Carson with Johnny Minge and Intern Anthony, WNEW-FM, New York City are all over it, as is evidenced by these two breaks from this past week. I love the first because it’s never been done before, which makes it unique. Karen hadn’t bought her dad a gift yet so Johnny and Anthony got him on to quiz him about much he knows about her. Each correct answer netted a dollar amount Karen had to spend on his gift. While done before, the second and third breaks are two dads telling dad jokes. They’re included because they’re just so damn funny.

Kyle, Bryan, and Sarah, WRAL-FM, Raleigh Offer Accepted – Bryan Finally Buys a House

June 11, 2023

Buying a house is an adventure. Part of Bryan’s character on Kyle, Bryan, and Sarah, WRAL-FM, Raleigh is that he’s starting a family. With baby number two almost here, the listeners have been following the on-going saga of Bryan and his wife making offers on bigger homes with them not getting one because their offers were too low. Relatable content, right? Then one day the heavens open and they win the bidding war. Here’s a break of the reveal of that good news. We want the audience to get to know the characters on the show. These stories can’t be done by anyone else. One item I also want you to hear is the pivot. At just the point the audience might fatigue with the story, they bring on the mayor of the town where Bryan lives (Apex, NC) to tell him that Bryan’s new house is also in Apex, so he’s staying in town. It’s a great transition and makes the break even more fun. I love content that’s story-based and breaks that can’t be done by anyone else. This lives up to that.

Sarah Pepper and Jessie Watt, KHMX, Houston Remembering Ulvade

June 4, 2023

Sometimes the best breaks are the easiest breaks. They sit right in front of you, waiting to be done, and will bring you impressive imagery. This past week was the one-year anniversary of the school shootings in Ulvade, Texas. Because there are so many shootings in America, this content might not pass noticed. Unless you’re a show in Texas. Then you could even consider it local content. Sarah Pepper and Jessie Watt, KHMX, Houston excel at touching the audience. Often in easy, but quite powerful ways. In their trending feature, they decided to note the one-year anniversary by simply reading the names of the students and teachers who died that day. They followed it with a song to keep the audience reflective. That’s where many listeners were that morning. They were right there with them. This content, and the way it was done, was impressive.

Karen, Johnny, and Intern Anthony, WNEW-FM, New York Karen Forgets to RSVP

May 28, 2023

We’re story tellers. And one of radio’s greatest super powers is our intimacy – our ability to connect with the audience and remind them that we are just like them. When you have a story that has several participants, it’s always best told when the tension and drama that drives how compelling a story is, to put those in the story on your show to tell it, too. One of the greatest strengths on Karen Carson in the Morning with Johnny and Intern Anthony, WNEW-FM, New York is they have lives just like their audience. Karen forgot to RSVP to Intern Anthony’s fiance’s bridal shower. Average shows would just talk about it and maybe launch a phone topic. Not these guys. They made Karen call Anthony’s future mother-in-law to apologize. It’s this pivot in the story telling that keeps the audience hooked in the break to hear how it turns out, putting that tension on full display.

Kick-Ass Audio Breaks

Thunder and PT, 102.9 The Wolf, Minneapolis Taylor Swift’s Valentine Line

Karen Carson with Johnny Minge and Intern Anthony, WNEW-FM, New York City Hey It’s Father’s Day

Kyle, Bryan, and Sarah, WRAL-FM, Raleigh Offer Accepted – Bryan Finally Buys a House

Sarah Pepper and Jessie Watt, KHMX, Houston Remembering Ulvade

Karen, Johnny, and Intern Anthony, WNEW-FM, New York Karen Forgets to RSVP

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