Radio Show Content | Audio Breaks

Josie, Carlin, and Brent, Indie 88, Toronto Goofiness at Comic Con

May 8, 2022

We are entering the season of fairs, festivals, and conventions in every market. What’s the list of those happening in your city and how will you tap into them (past promoting them) that can make you more local? They just had a Comic Con and Josie, Carlin, and Brent, Indie 88, Toronto decided to go. When you go to these things, you talk about them differently on the show because you’re in the middle of it and can feel it. And always, target getting audio from those attending. Because people are at their peak emotion, jazzed to be there. You might think Comic Con attendees are perfect for messing with…and you’d be right. The show put together silly and absurd questions to ask those there. With some editing, this is a perfect break that highlights the show’s personality and features a great exchange that made the 99.9% of the audience not going to Comic Con feeling like they were there while accruing images of being local, fun, and authentic.

London and Engleman, KWST, Los Angeles My Kid Was In a Car Accident

May 1, 2022

This week’s audio is forty years old! Cruising around YouTube to reminisce on some of my favorite shows as a kid, I happened upon London and Engleman, KWST (K-West), Los Angeles and this gem from 1982. I remember these guys as having unbelievable chemistry and showmanship. What also made them stand out to me back in the day was their high level of sarcasm. While this radio station didn’t last very long, I always remembered this team because of those attributes. In this vintage retro clip, Engleman’s kid had been in a car accident the evening before and they decided to discuss it. Even then radio shows understood the power of going personal. Sharing your life defines you and establishes that bond radio excels at developing with loyal listeners. Make sure you’re always doing that – and in ways listeners can relate to. They tacked on the end of the break an equally sarcastic call from a listener. I still can’t figure out if the call was real. Regardless, enjoy this clip of high sarcasm, comedy, and real life.

Tony and Kris, WIVK, Knoxville The Golf Ball Drop Decides the Winner

April 24, 2022

It’s really important to be topical. Being about the moment makes your show sound connected and relevant. Think of the nightly comedians. Minus political comedy (which doesn’t fit most radio shows), they create humor around whatever topics are hot right now. That’s a smart approach to prepping your show, too. The week of the Masters, Tony and Kris, WIVK, Knoxville decided the audience deserved to know who’d win before the iconic weekend golf tournament started. So they wrote the names of each golfer on a ball, dropped them down a flight of stairs, and whichever one their producer Cody grabbed first was predicted to be the winner. Think Topic-Treatment-Tone (as espoused by my friends at Coleman Insights). The topic was perfect, but the treatment (the idea) was meant to ramp up the laughter and talk. Here’s audio of the break. They did a companion video that was released on social media, too, to extend the life of the idea.

Gregg, Freddy, and Danielle MIX 104.1, Boston The Oops Moment

April 17, 2022

What’s fun is hearing listeners call themselves out when they’ve stumbled in life and done something stupid. Your show and its cast are elevated when you do the same with the audience; make them the star. That’s why it’s critical, even in these days when so much effort is put on social media engagement with your fans, that you continue to cultivate great story telling on the phones so listeners add to your program’s content. In this regular feature as done by Gregg, Freddy, and Danielle, MIX 104.1, Boston’s great afternoon show, they ask the audience to call with their oops moment and tell them a time they did something completely inane and left embarrassed by it. The show asks all the appropriate questions to create the fun.

Kyle, Bryan, and Sarah, WRAL-FM, Raleigh They Already Won in Australia

April 10, 2022

My blog this week is Practice Makes Permanent. In it, I talk about the value of curiosity to get a more creative show. Surrounding yourself with curiosity always leads to more fun things to do around a topic. Case in point was what was done last week by Kyle, Bryan, and Sarah, WRAL-FM, Raleigh. The big topic in the Triangle was the Final Four match-up that weekend between Duke and UNC, two local teams. It’s all anyone talked about. In one of our Curiosity Zooms, when discussing the topic, someone noted that it’s always the next day in Australia. Which lead to our deciding to call a friend there the day before the game. They noted to him that, because it’s the next day, the game had already been played and asked who won (he said UNC). Many listeners got the joke, but a few didn’t, which resulted in one calling the show a little confused. Do fun and different things with your big topics and there’s no way you can’t stand out.

Kick-Ass Audio Breaks

Josie, Carlin, and Brent, Indie 88, Toronto Goofiness at Comic Con

London and Engleman, KWST, Los Angeles My Kid Was In a Car Accident

Tony and Kris, WIVK, Knoxville The Golf Ball Drop Decides the Winner

Gregg, Freddy, and Danielle MIX 104.1, Boston The Oops Moment

Kyle, Bryan, and Sarah, WRAL-FM, Raleigh They Already Won in Australia

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