Radio Show Content | Audio Breaks

WIL The Good Feet Store

September 11, 2016

Bud & Broadway Talent get endorsement fees and radio stations charge a higher rate for live spots because personalities have credibility. The big question on live reads, though, is do you deliver the live read like a commercial or is it conversational and presented as content? Here is a very unique live read from Bud and Broadway, WIL, St. Louis which elevates one endorsement spot. They recorded a live read for The Good Feet Store. Only problem was that Broadway hit the wrong button and it slowed the audio down just enough for them to sound drunk. Instead of re-recording it, they aired it. A few things happen here: they make fun of themselves (very good) and, because the read is so funny, the commercial message for the client cuts through even more. Not every client would let you do this, but presenting a spot for a client the way they did effectively turned it into fun content.

AMP 103.3, Boston TJ’s Tantrum Tuesday

September 4, 2016

amp1033_tjshow_500x350 What to do when your two-year old has constant meltdowns and you are still a fairly new show to the market and need to do some positive character development? If you’re The TJ Show, AMP 103.3, Boston, you do “Tantrum Tuesday”. Each Tuesday, TJ (whose character includes being the father of a young child) airs the audio of his daughter having a tantrum. Women connect with and have empathy for these kinds of characters on a show. What’s critical to the win in this break is how TJ handles things. With a quirky production value so it stands out, TJ tries to reason with his kid as an adult. You laugh as you eavesdrop on this conversation between father and daughter and walk away with two important strategic messages about the program: that TJ is just like you if you have kids and the show can create fun with real life stuff as it positions the competition as old(er).

B105, Cincinnati TV or VP?

August 28, 2016

b105_bigdave_500x350 Proving that absolutely no one knows who the vice presidential candidates are, The Big Dave Show, B105, Cincinnati set out to have some fun with a street game called “TV or VP?” Dave was armed with a list of men who’ve served as vice presidents for our great country, and another list of famous TV characters. You have to love this intersection of politics and pop culture. It’s an easy way to do political humor without every being political and polarizing. What aides the fun factor of this audio is that Dave recorded all of these at a local concert, just before the show. The benefit in doing this is that everyone he talked to was in a good mood because of the concert, thus guaranteeing he’d have usable audio for the show.

Power 106, Los Angeles “F, Marry, Kill”

August 21, 2016

power106_cruz_500x350 The challenge in breaks is to reach certain benchmarks: are we in the cycle for pop culture (because we live in this very clickable world), are we being honest and real with the audience (because they can smell a phony a mile away), are we having fun (listeners want to have a good time). Back during the GOP convention when everyone was talking about Melania Trump, Michele Obama, and Hillary Clinton, The Cruz Show, Power 106, Los Angeles, played the game “F, Marry, Kill” where Cruz went around the room asking each cast member who of that trio they’d sleep with, get hitched to, or off. Everyone assigned something different to each person (conflict = comedy). What hooks the audience is the edgy question – they not only are getting to know the cast by how they answer, they’re answering it in their heads, too.

WBMX, Boston Lana Leaves Barrett for the First Time

August 14, 2016

Karson & Kennedy What’s it like for a mother to leave her kid for the very first time, and leave the kid with the father? Karson and Kennedy, MIX 104.1, Boston explored the topic. Karson’s wife, Lana, was going out of town for the very first time for a girls weekend after their young son, Barrett, was born. How would Karson “perform” as a father, alone, for the very first time? Lana puts Karson on notice in several areas: how the kid will be dressed, getting him a haircut, having a poker night at the house around their son. Radio is really easy – tell me a story (Lana leaves town for the first time), then make it come alive in the details so conflict appears, producing a highly relatable dialogue affording the best chance for natural humor. No bit, just real life talk. The bonus and what makes this sparkle, is getting Lana on to add perspective as the mom and instigate more conflict so this really shines, keeping the attention of listeners throughout.

Kick-Ass Audio Breaks

WIL The Good Feet Store

AMP 103.3, Boston TJ’s Tantrum Tuesday

B105, Cincinnati TV or VP?

Power 106, Los Angeles “F, Marry, Kill”

WBMX, Boston Lana Leaves Barrett for the First Time

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