Kick-Ass Audio Breaks

We preach regularly on this page the necessity for three things to properly define who you are on-the-air:  be honest with the audience, be comfortable enough to share your life with listeners, and tell stories.  Enter Bud and Broadway, 92.3, WIL, St. Louis who do it effortlessly in this break.  You disarm listeners when you are vulnerable.  They actually get closer to you the more they know you.  Broadway, talking about his relatives, referenced that he has a “white trash division” of his family.  It’s a funny characterization that shows his comfort level with listeners.  He then goes on to prove it by telling little funny stories that defines who he is, where he comes from, and his ability to poke at himself (and his heritage).  As a result, he disarms the audience to do the same (we all have crazy relatives) and they get closer as a result.  This is excellent character development.

Here are two examples of taking one Hot Topic and doing two very distinctly different things with it.  Having a broad range of creative ideas that resonate and entertain the audience around the highest equity topics of the day is important to keeping your show relatable and accessible.  With Father’s Day upon us, Spencer’s Neighborhood, 106.5 The Arch, St. Louis, did two separate breaks that had a strategic goal of defining a cast member and entertaining the audience.  The only parent on the show is Brando.  In one break, Brando is “interviewed for the position of father” by one of his kids (questions written by the team).  It is so cute and warm, it might melt your heart if you’re a parent.  In the other, Spencer talks with his father about their relationship (very touching and intimate), defining him as a son and not as a morning show host.  Both are below and both are excellent.