Kick-Ass Audio Breaks

Politics is a dicey topic for any morning.  Generally because the tendency is to take a stand, alienating a portion of your audience.  If we remember that the goal is to always create fun from the chosen topic, it gets easier.  Dawn McClain’s mom loves Donald Trump (a Hot List topic for weeks).  The co-host of McClain and Chris, 92.9 The Beat, Springfield, MO is a self-described charter member of the liberal media.  So there’s our conflict.  Dawn’s mom wants her to vote for Trump.  So…without doing politics, they get her on to let her make her pitch.  Because the goal is to have fun (and Dawn’s mother is a character), we define her and fuel how fun the show is).  Political humor is threading a needle on a morning show.  The show does is effortlessly here, without putting off any segment of their fan base.

The biggest, boldest content you can do is something fun around something local.  Live, local, and funny is the ultimate content, in fact.  With the Broncos in the Super Bowl, Ryno and Tracy, KYGO, Denver have done a few things which are bulls eyes when it comes to sticky breaks around the highest relevant content of the moment.  You’ll hear two examples below.  One is the “Peyton Prayer” which has been done all season.  In this weekly feature, a member of the clergy issues a prayer for the team.  As you’ll hear, the goal is NOT to do religion, but use the vehicle to create humor.  It’ll be quite obvious how this is done once you listen to it.  The other is the “Broncos Roll”, a short, custom made song to support the team.  In the latter example, music-based ideas really resonate with the audience.  This fun song is their rallying cry of support for the team.