Kick-Ass Audio Breaks

Our agenda is to always satisfy the reason listeners turn the morning show on  each day – to entertain them.  The audience comes to us as an escape from the realities of the world (there are rare exceptions to this rule) and want to have a good time.  This is especially dicey when you interview a celebrity as they’re coming on to sell something.  Jerry from Ben and Jerry’s wanted some airtime from The TJ Show, AMP 103.3, Boston, to promote an upcoming event in town.  The cast instinctively knows they can’t sell Jerry’s event if they can’t first entertain the audience.  Which is why the interview posted here was choreographed the way it was.

The one elusive quality that drives near every element of success for an ensemble-driven personality show is chemistry.  Little, if anything, can be faked when presenting real life to the audience, especially in a fun, playful way.  With March Madness in their hometown, Kyle and Rachel, Radio NOW, Indianapolis, easily tapped into the vibe.  Kentucky was in the Final Four and Rachel is a big fan.  Which leads to this audio that communicates the team’s ability to reveal itself and how they play with each other through the break to create humor around the biggest topic in the market that week.  Kyle and Bryan give Rachel the requisite grief, she responds in kind.  This is the kind of vibe the audience wants to be around in the morning.