Kick-Ass Audio Breaks

There might be no better character development for radio talent then when they’re talking to relatives on the show.  This is when they become regular people.  The father of John from John and Tammy, KSON, San Diego, was celebrating a birthday.  Listen to the birthday call to his dad below – how John becomes that disappointing son while retaining his self-deprecating sense of humor.  In these breaks, listeners see themselves and walk away with the, “he’s just like me” image.  That’s a very powerful element in developing a relationship with a listener so they return to the program.

Sometimes the very best content comes from the lives of the people on the show.  This often is the kind of content that cannot be done by any other show because they don’t have the experience.  Producer Mary’s sister, Katy, has the worst luck at dating, often making some very bad stories.  This is fodder for The J Show, B96, Chicago, in a new feature they put on called “Train Wreck Katy”.