Radio Show Content | Audio Breaks

KSON The Friday Face-Off

March 16, 2014

John & Tammy Games are best when they can also be played by listeners in their cars. John and Tammy, KSON, San Diego, do their version of The Pyramid called “The Friday Face Off”. Here’s one they take an extra step by using a category that completely fits the weekend The Grammys are on TV. This is topical, fun, shows the chemistry of the team, with listeners playing along. They want to have a good time when they wake up – this is a great example of that.

WQYK Garth Brooks Interview

March 9, 2014

Dave & Veronica Sometimes listing out for the little things can actually make an interview go from good to great. Waiting for their Garth Brooks interview to start, Dave and Veronica, WQYK, Tampa heard a zipper. Hmm, I wonder what that is! They capitalized on hearing it to start the interview, thus setting a silly course to a conversation with the superstar. In a day when everyone gets the big names, it’s what you do with the interview that sets you apart. Listen to this terrific, very fun interview they had with Garth.

KHTH Drive Thru verses Walk In

March 2, 2014

Stacey K & Jonah The best content ideas tend to come up when shows and I are just bullshitting on our weekly calls. A few weeks back, Stacey K and Jonah, HOT 101.7, Santa Rosa, CA were gabbing about how long the drive thru takes when getting coffee in the morning. So, we decided to test things by going to one and timing waiting in your car to order and pick up your coffee verses going in. This is relatable content being done in a very memorable way. It also has an element to it where listeners are glued to the radio to see how it ends, as they’ve considered it before, too.

WPGC Get the Day Off Due to the Weather

February 23, 2014

It’s important to be where the listeners are psychologically. With recent bad weather in the nation’s capital, The Pablo Show, WPGC, Washington, DC decided to talk with listeners who didn’t want to go into work because of it. They chose one of the listeners and got their boss on the other line to request the day off for them. Be on the most important topics of the day for your market (on this day, it was the weather for DC) and do something with them that not only is fun, but cannot be replicated by anyone across the street because you thought to do it.

B96 Shelly’s Mom Has Two Stories

February 16, 2014

Two critical steps for any show to be successful is having a finite content plots and interesting, defined characters. At The J Show, B96, Chicago, one of the ways w eco this is by the parent of a cast member coming on and offering two stories about their kid. One is right, the other is fake. The audience has to figure out which one is true to win. In the process, we hear a great story and the cast member is further defined.

Kick-Ass Audio Breaks

KSON The Friday Face-Off

WQYK Garth Brooks Interview

KHTH Drive Thru verses Walk In

WPGC Get the Day Off Due to the Weather

B96 Shelly’s Mom Has Two Stories

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