Kick-Ass Audio Breaks

One thing to learn when interviewing a top celebrity is to prep, but also be prepared to organically go where the interview leads you.  A few weeks ago, Dave and Veronica, WQYK, Tampa talked to Luke Bryan, who was coming on to sell concert tickets.  Early in the interview, they played for him Veronica doing a hip hop version of a Luke song used in another feature. Luke was so mesmerized by the creative that he took the interview to other places.  Instead of being married to their list of questions, they willingly followed Luke.  What ensued was a silly, fun interview which highlighted not only our team, but Luke’s sense of humor.  A win all the way around – very entertaining for the audience and, as a result, Luke probably sold more concert tickets!

There’s nothing more fun than real life.  That’s what listeners are most looking for when they turn on a morning show.  They want to be around people like them, who can be honest in a fun way.  At Kyle and Rachel, Radio NOW, Indianapolis, Rachel was having some “issues” with her personal trainer.  Kyle wanted to hear the trainer’s take on the problems so they got him on the phone.  One thing to note in this break – listen to all the drama.  These moments of drama are what draw the listener in and gives the team its best chance to create humor.