Kick-Ass Audio Breaks

You must love a morning show that thinks outside the proverbial box.  Approaching Father’s Day in June, Rob and Joss, Froggy 92.9, Santa Rosa, CA had a grand idea.  Luke Bryant is one of country’s biggest artists right now.  With the holiday upcoming that week, they found his father who offered up a unique take on the star.  This is radio genius because no one else in the market thought to do it.

A tactical move that works to move listeners from one quarter hour to the next (or compels them to wonder what they missed if they had to leave the show) is to craft a narrative arc that entertains and intrigues, pushing people to the next break.  In this arc, as done by John and Tammy, KSON, San Diego, Tammy had a surprise the rest of the show did not know.  In the three breaks below, you’ll hear how it was designed.  In break one, Tammy offered up three potential secrets, asking the show and listeners to guess, based on knowing her.  In break two, she reveals the actual secret (and yes, it is character building).  In the final break, you get audience reaction to the reveal.  This was perfectly executed to hook listeners.