Radio Show Content | Audio Breaks

B105, Cincinnati Not As Naughty Question of the Day

February 19, 2017

Every show does trivia in some form or another. Any great game show on TV (past or present) uses trivia as a foundation to entertain. It’s how you do the trivia that engages the audience. The manner in which it’s framed and presented is what resonates (which is why Jeopardy is different from NBC’s The Wall). The Big Dave Show, B105, Cincinnati, has a daily feature called Chelsie’s “Not As Naughty As It Sounds” trivia question. It’s the pro forma “this percentage of people do this” question yet the frame makes you think it’s dirty (it’s not). Then the cast takes a guess to remove two very obvious answers before they take calls. Go do trivia – it’s quite engaging and forces the audience to get vicarious to the show. But spend more time on how you do it so it cuts through.

WKIS, Miami, Kid Theater

February 12, 2017

There is never a time you air cute kids that you don’t win. Especially with women/moms. On the Fish, U-Turn, and TC Morning Show, WKIS, Miami, we’re looking for new benchmarks that help define cast members. This is a Stage One show and its cast is somewhat undefined to the audience. So creating features which help that are very strategic. U-Turn’s young daughter is terribly gregarious. Once a week, she gives the name of a very well-known movie or two to Charley and asks her what she thinks the movie is all about, based on the name. Listener to the humor and the production value of this feature and you can hear why it sparkles and works for those listening.

106.5, The Arch St. Louis Don’t Say Yes

February 5, 2017

One of the big news/pop culture stories in the last week was the scam telemarketers are doing trying to get people they call to say the word “yes” so that that response can be used to answer other questions (like if you want to sign up for a new service). Very topical. The best content can sometimes be the things which are perishable. This was and near every show discussed it or did something with it. Spencer’s Neighborhood, 106.5 The Arch, St. Louis did something a bit more creative. The Arch is a brand built on a quirky, slightly off-center perspective. We have a morning show that perfectly fits that image. Here’s what they did with it – a tongue-in-cheek “phone call” with someone trying to get the team to say the word “yes” in humorous ways, with none of them successful. This break, because of its interesting execution and fun was way more sticky than just chatting about the topic.

Sherman and Tingle, 97.1 The Drive, Chicago Bacon Bash

January 29, 2017

Morning shows sometimes (unknowingly) become silos from the rest of the radio station, forgetting or unenthusiastically getting behind station promotions, events, and contesting. Morning talent are usually the most powerful and credible voice of the brand. You’re the face of what the radio station stands for and have the power to move audiences to care more deeply about what the radio station is doing. So, let’s talk about bacon, specifically Bacon Bash 2017, a station promotion being done by one radio station in the nation’s third largest market. Instead of just reading the liner card to get a check mark next to supporting it, Sherman and Tingle, 97.1 The Drive, Chicago re-lyriced some of the station’s classic rock songs so the audience could hear what they sounded like if they were about bacon. The goal wasn’t to sell more Bacon Bash tickets (although they probably did). The objective was to make everyone listening laugh, and to reinforce the humor of the station and show. This is a goal served…with some bacon.

Power 106, Los Angeles Are You Down

January 22, 2017

One of the many things listeners are drawn to in a morning show is their chemistry. You cannot fake chemistry – it’s the foundation for the show’s genuineness and authenticity. Much like the significant relationships you have in your own life, the relationships between cast members is a draw for listeners, too. Many perceive they do not have this in their own lives so they are aspirational and wish to belong to yours. One of the daily benchmarks on The Cruz Show, Power 106, Los Angeles, is R U Down, a prank one listener plays on a friend with the show as the conduit, to see if they’ll consent to doing something outrageous for them. Here’s one where the show pranked a new co-worker. Multiple cast members, as well as PD Jimmy Steal, played a role in this. It’s the chemistry you hear which is the element that makes listeners feel comfortable and like they belong in your the family.

Kick-Ass Audio Breaks

B105, Cincinnati Not As Naughty Question of the Day

WKIS, Miami, Kid Theater

106.5, The Arch St. Louis Don’t Say Yes

Sherman and Tingle, 97.1 The Drive, Chicago Bacon Bash

Power 106, Los Angeles Are You Down

Some of the Great Radio Stations I’ve Helped...