Kick-Ass Audio Breaks

Spinning around the dial the Monday after the Paris terrorist attacks, anxious to hear how talent connected with the audience, one of the gold awards goes to Rob and Joss, Froggy 92.9, Santa Rosa, CA, who worked their ass off the day after to find someone in the middle of it all.  They found a local couple in Paris that evening on their honeymoon, who called a friend for dinner, who blew off a heavy metal concert he had a ticket to (yes, it’s that concert).  They ended up having dinner close to the attacks.  You can give facts or tell stories.  You can regurgitate what you’ve read or do the work to bring me inside the story.  They hit every button on this, even recording and editing the interview on Sunday and airing it in each hour on their Monday show.  It was that powerful.  This proves that work and prep does lead to unique, story-based radio the audience leaves talking about.

In a brainstorm a few weeks ago with The Cruz Show, Power 106, Los Angeles, we decided we wanted to do our version of Jimmy Kimmel’s excellent bit where parents tell their kids they ate their Halloween candy.  So, we devised a scenario where Jeff Garcia, the show’s executive producer and father of two young boys, would tell them that Donald Trump had cancelled Halloween.  The team added another layer or two into the idea and then Jeff executed our plan, recording his kids in the process.  Everyone was talking about Halloween.  But only one show in the market thought of this idea to entertain the audience and make them laugh.  Which makes this highly relatable and memorable.