Radio Show Content | Audio Breaks

HOT 101.7 Fuck Tacos

April 17, 2016

Stacey K & Jonah Jonah, on Stacey K and Jonah, HOT 101.7, Santa Rosa, CA engaged the audience in the tacos verses burritos battle. This was only the portal to get to Jonah’s true feelings: Fuck Tacos. He hates them. The frame is so bold that it grabs your attention. Instead of opening the phones to see if listeners prefer tacos over burritos (typical standard fare), Jonah went around the building and said nothing more than, “Fuck tacos,” to his co-workers to see how they’d react. This was a great way to grab the audience in a bold way and get an immediate and bolder reaction from those he was talking to.

AMP 103.3 Touch Producer Matt’s Ball Sack

April 10, 2016

amp1033_tjshow_500x350 Morning shows almost always take on the personality of the anchor. The TJ Show, AMP 103.3, Boston is a great example of this. Silly, weird (in a good way), quirky. That’s TJ. Loren and Producer Matt compliment TJ’s personality perfectly. Case-in-point is something TJ had done on the street called “Touch Producer Matt’s Ball Sack”. They put two tennis balls into a sack and then Matt asked guys if they’d touch his ball sack, before showing it to them, just to see how they’d react. The TJ Show wins in Boston because it’s different from any show you’ve ever heard. That it’s fresh, different, and really funny crafts a position for them. The content they choose, and more importantly how they do it, is very distinctive and memorable. This break is a prime example of thi

WFSX What to Do With Crazy Callers

April 3, 2016

daybreakdrewsteele_500x350 Here’s an odd concept: take a conservative talk show host and help the audience see how fun he is. That’s what we’re doing on Daybreak with Drew Steele on FOX 92.5, Ft. Myers, FL. The conservative talk show landscape is very cluttered with angry hosts pounding the table on issues. Drew is different. He has total knowledge and absolute formed conservative opinions of the topics of the day. But he showcases them through his sense of humor. Conflict creates entertainment and there are times Drew gets calls from people he deems off-point or odd. That’s when he takes a respite from the caller to “gather himself”. Here’s an example – imagine as you listen to this the reaction from people tuning in. They’re laughing, along with Drew, and then are more open to his opinion. People want to laugh on their way to work, which is why this approach so fits his morning show.

92 Rock The Call With Marco Rubio

March 20, 2016

2guysnamedchris_500x350 Before he “suspended” his campaign, Marco Rubio flirted with being a comedian by insulting the master of insults, Donald Trump. A critical part of any personality-driven show is placing Easter eggs in the program. These are little, unexpected (but planned) moments that keep those listening intrigued and paying attention. Two Guys Named Chris, Rock 92, Greensboro, NC get this concept and excel at it. Chatting about Rubio and wondering out loud if he had hired a joke writer, they magically moments later heard from the Florida senator, who regaled them with some of the one-liners recently written for his stump speech. This was just before Rubio bailed from the race so it was in the moment. Everyone knows this is a farce, which makes it even better. Shows must have these little unpredictable moments built in to keep fans laughing and create an impression of unpredictability. Enjoy the break with how they introduced the topic and walked to the moment when “Rubio” called in.

MOJO in the Morning Interviews Hillary, Bill, and Trump at Once

March 13, 2016

So Hillary Clinton agrees to come on your show to look for votes, considering your state’s primary is that day. Great score, right? If you’re Mojo in the Morning, Channel 95.5, Detroit, you know that just getting her isn’t enough. First the question of what you’ll talk with her about (don’t do policy…it’s not your brand and something everyone else would do). Then ask: what can we do with our one shot at a potential presidential candidate no one else will do. What can we weave into this interview that’ll entertain our audience (and drive the PD of our competitor crazy because we thought of it)? Enter Eric Harthen, who surprises Hillary with his imitations of Bill Clinton and Donald Trump. Everyone is in on the joke dso it doesn’t come off as fake. Listen as the show changes Hillary the Politician to Hillary the Human Being. If you were a listener and heard this break, would you leave talking about it? You bet you would. Audio of the full break is below, as well as video of Eric doing his voices during the interview.

Kick-Ass Audio Breaks

HOT 101.7 Fuck Tacos

AMP 103.3 Touch Producer Matt’s Ball Sack

WFSX What to Do With Crazy Callers

92 Rock The Call With Marco Rubio

MOJO in the Morning Interviews Hillary, Bill, and Trump at Once

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