Kick-Ass Audio Breaks

The more unique your features, the greater chance you have of standing out in the cluttered marketplace that is morning radio.  With a nod for our desire for a higher level of Latino listeners, we developed a benchmark at The J Show, B96, Chicago called Sexy Spanish Talk.  We invited female listeners who hadn’t had a date in a while to call the show.  Our executive producer, Gabriel Ramirez, seduced them in Spanish.  Only, it wasn’t always a seduction as we changed up what he said to the caller to create humor.  Hispanic listeners were laughing during the “seduction” while all others waited for the translation to get the joke.  This show’s plot is “multiculturalism”.  Strategic features like this score even bigger points with the audience.

What could be more fun than poking fun at your co-host?  Ryan and Shannon, KS95, Minneapolis, have this very playful brother/sister relationship on-the-air and the audience eats up that vibe.  Ryan has caught Shannon cleaning the screen of her phone in a very odd way. Instead of just confronting her about it on the show, listen to the very creative thing he did and the way he involved listeners in the rollout of the break.  This was very silly and intriguing to those just listening and maximized Shannon’s reaction and the audience’s interest in seeing what she was doing.