Kick-Ass Audio Breaks

With Twitter forcing everyone to communicate in short soundbites, The Cruz Show, Power 106, Los Angeles, decided to do character development the same way.  Relationships are the easiest and most relatable topic you can do on your program.  There are many kinds of relationships (boyfriend/girlfriend, boss/employee, neighbors, you/your mom, etc.).  Cruz had each member of the show choose an ex and they had to describe them in five words.  This is smart because the listener gets to know the cast members in short, digestible bites.  They then let listeners do the same and explored the more interesting stories as content to entertain the audience.

Learning a lesson from Letterman, Fallon, and Kimmel, we know the value of marrying a pop culture topic with humor.  This is one of the recipes that accentuate two very important images needed to win:  being fun and being relevant.  The best topics many days are those things going on in the world around all of us.  Make it fun and the listeners will flock to it.  Add in a dose of innovation and it makes the break truly cut through and be memorable.  Several weeks ago when “50 Shades of Grey” was topic #1, Ryno and Tracy, KYGO, Denver decided to ask co-workers who the office Christian Grey was.  They aired this audio one morning and had the guy chosen in the studio to hear it for the first time.  They then had even more fun with him by having him read from the book.  Three images earned here:  relevance, innovation, and humor.