Radio Show Content | Audio Breaks

WBMX Toni’s Friend is Crazy

August 31, 2014

Karson & Kennedy Last Valentine’s Day, Karson and Kennedy, MIX 104.1, Boston, decided to find a listener-bride for their new co-host, Salt. Part of the drama was the fact that Salt has a girlfriend. And in the process of involving Salt’s girlfriend, the show met Toni. Great radio is finding the really funny people in life and figuring out how to get them on your show. That Toni is a firecracker is an understatement. Here’s a break where the show not only understands this, they step out of Toni’s way to let her radiate out of the speakers. Real life is funny. This shows that.

KLUV Johnny Manziel

August 24, 2014

kluv_jodydean_500x350 One of the most important things you should be with your listeners is honest. We can spot fakes and phonies a mile away; the audience always knows if you’re shooting them straight. That’s why this break, about Johnny Manziel flipping off the Washington Redskins bench, is so valuable and powerful in creating a bond with the audience. Jody Dean and his Team, KLUV, Dallas, were talking the morning after Manziel showed that immaturity in a pre-season game. Jody has been in the market forever and knows football, having played it in college. His comments are raw, real, and very honest. The audience is nodding up and down, having their own connection moment with the show because of how well this topic was handled.

WNOW Gen-Con

August 17, 2014

Kyle & Rachel There seems to be a Gen-Con convention in every city every week now. My good friend, Dom Theodore, always preached to find the odd balls and get them on the show because that was great entertainment for the masses. Dom is right. Gen-Con was just in Indy. Kyle and Rachel, Radio Now, Indianapolis had two paths to potentially follow to get this odd ball fun on their show. They could chat about it based on what they read in the paper, saw on TV, and what their friends said. Or they could go there, immerse themselves in the event to feel it, while talking with attendees. The latter approach takes more time, but results in way better authentic content. Here are two breaks of Kyle talking to those who went to Gen-Con and his having fun with them. This is terrific, real life, genuinely fun radio.

KHTH Drive Through Mad Libs

August 10, 2014

Stacey K and Jonah, HOT 101.7, Santa Rosa, CA got into a bet the other day, with the loser having to potentially embarrass themselves with “Drive Through Mad Libs”. Jonah lost this bet so he had to go through the Starbuck drive-thru and weave into his order the code words (which were naughty) Stacey identified for him. Two things that were terrific about this: they recorded it the day before they actually had to pay it off so when they teased it, instead of being live (and not knowing what they would get), it was packaged and aired as live ten minutes after the tease so the audience got the payoff quickly. The other fun thing about this is that the gal at the Starbucks recognized Jonah’s voice, which was a bonus for those listening.

KSON Tammy’s Tax Guilt

August 3, 2014

kson_johntammy_500x350 This break is instructive about hooks and adding elements to make them glow in 3-D. John and Tammy, KSON, San Diego got into an expected conversation about taxes back in April. John admitted to the audience that his partner did his taxes and that a problem had developed – he owed back taxes. Listen for these things: John’s great hook up front to set the table so the listeners want to hear the details of the story. Then there’s an admission from Tammy about the guilt she feels that John owes the taxes, so John has on a pastor who’ll absolve Tammy of her guilt. Without the pastor, it’s just a two-dimensional story. With the hook and pastor, the break has a better chance to sparkle, and adds another element to help create an entertaining break.

Kick-Ass Audio Breaks

WBMX Toni’s Friend is Crazy

KLUV Johnny Manziel

WNOW Gen-Con

KHTH Drive Through Mad Libs

KSON Tammy’s Tax Guilt

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