Kick-Ass Audio Breaks

One of the big news/pop culture stories in the last week was the scam telemarketers are doing trying to get people they call to say the word “yes” so that that response can be used to answer other questions (like if you want to sign up for a new service).  Very topical.  The best content can sometimes be the things which are perishable.  This was and near every show discussed it or did something with it.  Spencer’s Neighborhood, 106.5 The Arch, St. Louis did something a bit more creative.  The Arch is a brand built on a quirky, slightly off-center perspective.  We have a morning show that perfectly fits that image.  Here’s what they did with it – a tongue-in-cheek “phone call” with someone trying to get the team to say the word “yes” in humorous ways, with none of them successful.  This break, because of its interesting execution and fun was way more sticky than just chatting about the topic.

One of the many things listeners are drawn to in a morning show is their chemistry.  You cannot fake chemistry – it’s the foundation for the show’s genuineness and authenticity.  Much like the significant relationships you have in your own life, the relationships between cast members is a draw for listeners, too.  Many perceive they do not have this in their own lives so they are aspirational and wish to belong to yours.  One of the daily benchmarks on The Cruz Show, Power 106, Los Angeles, is R U Down, a prank one listener plays on a friend with the show as the conduit, to see if they’ll consent to doing something outrageous for them.  Here’s one where the show pranked a new co-worker.  Multiple cast members, as well as PD Jimmy Steal, played a role in this.  It’s the chemistry you hear which is the element that makes listeners feel comfortable and like they belong in your the family.