by Steve Reynolds | May 7, 2017 | Audio |
Should you do news on your show? It depends on how you do it. There probably is a news “expert” in your market who provides the information some listeners are looking for. Your listener, regardless of the topics for the break, come for a different...
by Steve Reynolds | April 30, 2017 | Audio |
Yup, me too. Those three simple words, when thought by listeners, are immensely powerful. In a show’s quest to be honest in its story telling, if the audience hears an experience and reacts by seeing themselves in it, they identify with the material and...
by Steve Reynolds | April 23, 2017 | Audio |
We are always in search of ideas and bits we’ve never heard before. Personalities must cultivate things to do that listeners can’t find anywhere else on the dial. These points-of-differentiation can become iconic moments in a show and help craft both...
by Steve Reynolds | April 16, 2017 | Audio |
We’ve long said that it’s not the topic you choose, but what you do with the topic that makes it stand out. With this being Easter weekend, and a candy weekend for kids, here’s a candy break from John and Tammy, KSON, San Diego. Last October,...
by Steve Reynolds | April 9, 2017 | Audio |
Every content choice on your show must be done for a strategic reason. Two Men and a Mom, on MIX 101.5, Raleigh, is a new show for the audience so we focus a lot on character content to define the talent and humanize them. Bryan just got engaged to his longtime...
by Steve Reynolds | April 2, 2017 | Audio |
There’s this general sense, especially in PPM, that interviews don’t work. This isn’t true. Bad interviews don’t work. Good ones do. When interviewing a celebrity, remember that there are two agendas at play – theirs (to sell...
