B105, Cincinnati How News Should Be Done

Should you do news on your show?  It depends on how you do it.  There probably is a news “expert” in your market who provides the information some listeners are looking for.  Your listener, regardless of the topics for the break, come for a different...

US 99, Chicago, Buying Your Moms’ Cigarettes

Yup, me too.  Those three simple words, when thought by listeners, are immensely powerful.  In a show’s quest to be honest in its story telling, if the audience hears an experience and reacts by seeing themselves in it, they identify with the material and...

KSLX, Phoenix News from ZNN

We are always in search of ideas and bits we’ve never heard before.  Personalities must cultivate things to do that listeners can’t find anywhere else on the dial.  These points-of-differentiation can become iconic moments in a show and help craft both...

KSON, San Diego Reading Candy Ingredients

We’ve long said that it’s not the topic you choose, but what you do with the topic that makes it stand out.  With this being Easter weekend, and a candy weekend for kids, here’s a candy break from John  and Tammy, KSON, San Diego.  Last October,...

WRAL, Raleigh Bryan Tells His Mom He’s Engaged

Every content choice on your show must be done for a strategic reason.  Two Men and a Mom, on MIX 101.5, Raleigh, is a new show for the audience so we focus a lot on character content to define the talent and humanize them.  Bryan just got engaged to his longtime...
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